JIM BEAM DISTILLERY unveils new visitor experience featuring ENOMATIC® Dispensing Solutions

Atlanta, GA – We are proud to announce the kick off of a brand new visitor experience at JIM BEAM Distillery (Clermont, KY). Designed, planned and turned to  reality by the acclaimed design firm Jack Rouse Associates ( JRA) , this new experience includes a totally revamped tasting program that features 48 bottles of the famous bourbon available in the Enomatic® Servings Systems. They chose to to implement 12 units (ELITE 4-bottle room temperature), then customized for maximum branding.


Visitors receive a pre-loaded smart card that carries tasting “credits” to redeem in the Enomatic® dispensers. Jim Beam and Jack Rouse Associates found in Enomatic® a innovative technology partner, able to turn the tasting experience a truly fun and educative way. The staff at Jim Beam also benefits from the advanced computerized management of the dispensers from the Enomatic® proprietary Enosoft®  software application.


This is what Heather Witt, Senior Project Manager at JRA in charge of this project has to say : “We wanted to create a  “don’t miss Beam American Stillhouse and Distillery Tour, and Enomatic helped us do just that.  Their team was extremely easy to work with throughout the process, and their training of the Jim Beam staff and after-sale customer service support have been superb.  They really customized their product to suit our needs, and as a result, guests have called the Jim Beam American Outpost tasting experience “innovative,” “cool,” and “hi-tech.”  They’ve also appreciated the freedom to choose their own four tastings among Jim Beam’s many brands, something that we could not have accomplished without

Enomatic’s serving system.  Overall, we could not be happier with our Enomatic experience.”

This project represents the first massive involvement of Enomatic® Serving Systems with the liquor industry and comforts its position of leading technology in the premium beverage dispensing solutions.